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The Complete Independent Movie Marketing Handbook

The Complete Independent Movie Marketing Handbook
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The Complete Independent Movie Marketing Handbook

 
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This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

 
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Product Details
Author:Mark Steven Bosko
Paperback:361 pages
Publisher:Michael Wiese Productions
Publication Date:May 01, 2003
Language:English
ISBN:0941188760
Package Length:9.0 inches
Package Width:6.0 inches
Package Height:1.1 inches
Package Weight:1.25 pounds
Average Customer Rating: based on 14 reviews

Customer Reviews
Average Customer Review:5.0
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5Excellent Marketing Guide!  Feb 21, 2009
This is an easy to read and digest treatment of what it really takes to be successful with marketing your own independent films and videos. This is not theory, but reality. A real business treatment of the topic that all film students and starving artists should read. The marketing concepts in here really can be applied beyond just films, to books and similar media products and video games as well.

I used this book to create guidelines for what to expect, how to deal with and what not to accept from distributors and wholesalers. This is a fun to read, informative book that really takes you step by step from concept to marketing and every angle in between.

Kevin Brett is the Author of "The Way of the Martial Artist: Achieving Success in Martial Arts and in Life!" and the CEO of Kevin Brett Studios.

The Way of the Martial Artist: Achieving Success in Martial Arts and in Life!

The Art of Intelligent Driving

5Should be a standard in film school!  Mar 22, 2008
This book is outstanding. Excellent real world examples. Takes readers from top to bottom through the industry. Really geared toward the whole independent/amature film community and how to achieve professional results working within the industry. I highly recommend this book cover to cover.

3 of 6 found the following review helpful:

4Good information  Oct 17, 2005
In the course of making a film, we found this book to be very helpful. It organizes info about the business side of the filmmaking process.

12 of 13 found the following review helpful:

4Went in a skeptic, came out a believer  Jun 20, 2003
Being a skeptic, I tested Mark's capsule exercises on a script I was preparing for the IFP Spotlight Award. The results were unnerving - I discovered buried treasure I didn't know I had within my story and eliminated an entire subplot that didn't service the STORY. Mark demystifies the concept of marketing, asking simple, direct questions. By asking "why would anyone want to see your film?" Mark goes past just marketing and addresses the issues that draw people to filmmaking in the first place. When I put the book down, I had a clear vision of the kind of filmmaker I want to be - and a great set of tools to get there.

8 of 9 found the following review helpful:

5Helped sell my film  Jun 13, 2003
This book is so great! I got a copy after reading a review and it lived up to every claim. The techniques in the book's "Self-Distribution" section showed me how to set up regional sales for a film that otherwise has not made any money up until this point! I can now proudly say that my DVD is available in 17 video stores in Pennslyvania and New York thanks to the tips in this book! Get Bosko's book if you want to sell your film - it is that simple.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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